4K is so yesterday, at least that’s the impression that Sharp is giving at the CES in Las Vegas, which began today. Spearheading the company’s 2015 line-up of TVs will be a brand new series called the Aquos ‘Beyond 4K UHD TV’.

While the native resolution of this TV is still the 4K standard (3,840 x 2,160 pixels), Sharp’s Quattron Pixel Splitting technology splits each pixel in half vertically giving it effectively a near 8K resolution. Therefore, Sharp says that instead of getting 42 million sub pixels of a 4K display, you’re getting a total of 66 million sub pixels. This technology adds a yellow subpixel to the red, green, and blue subpixels present in conventional LED panels, then uses some digital processing to achieve a “167 percent higher resolution” than other 4K displays. This technology enhances only certain colours such as green and gold, leaving other colours untouched.  How well this works in practice remains to be seen of course… and we all know that these are artificially filled pixels, at least for now, since 8K content does not exist for home consumption.  In addition to this technology, Sharp also introduces a proprietary “Spectros rich color display” feature which claims to produce a billion more shades of colour than any Sharp TV to date.  LED backlighting with local dimming is also on-board, to generate an improved picture contrast, especially in dark scenes.  Topping it all off, just like Samsung, Sharp is introducing HDR (High Dynamic Range) technology in this ‘Beyond 4K UHD TV’ series, which offers a marvelously high contrast in both bright and dark parts of the picture.  This TV series is expected to be available in late 2015.

If that’s not enough for you, Sharp is also showing off a true 8K resolution LCD TV at this year’s CES. Sharp says that this is the first TV to offer compatibility with the standards of 8K broadcasts, scheduled to begin airing in Japan in 2016. This 8K TV offers a native resolution of 7,680 x 4,320 pixels, 120Hz refresh rate and 12-bit colour.

For everyday TV buyers, Sharp is of course also displaying its full range of 2015 4K TVs, recognizing that 4K is quickly becoming the standard for those buying new TV sets. This year the company plans to quadruple the production of 4K TV models, offering screen sizes ranging from 43 to 80 inches.

Like some of the other TV manufacturers, Sharp will be introducing the Google Android TV platform as the basis of its smart TV functionality (in its higher-end series), which promises to offer more advanced smart TV features than ever before.

Below, you will find sthe details about Sharp’s UB30, UE30 and UH30 4K UHD TV series.

Sharp Aquos UB30 ($750-2,230)

• 43” (42.5” diag.), 50” (49.5” diag.), 55” (54.5” diag.) and 65” (64.5” diag.) Class screen sizes
• 4K Ultra HD: 4X the pixel resolution of Full HD
• Revelation™ Upscaler
• 4K Ultra HD Streaming (HEVC/h.265; VP9)
• SmartCentral™ 3.0
• 4K Ultra HD Specs (HDMI 2.0; HDCP 2.2)
• Local dimming (65”)
• Modern Design – ultra slim bezel, sleek stand
• Wallpaper Mode
• Quad-core processor
• 3 HDMI, 2 USB [43″ (42.5” diag.), 50″ (49.5”)]; 4 HDMI, 2 USB [55″ (49.5” diag.), 65” (64.5” diag.) Class screen sizes], optical audio output, 8 Wi-Fi
• MSRP 43” Class LC43UB30U: $750
• MSRP 50” Class LC50UB30U: $1,000
• MSRP 55” Class LC55UB30U: $1,200
• MSRP 65” Class LC65UB30: $2,300

Sharp Aquos UE30

• 60” (diag.), 70” (69.5” diag.), 80” Class screen sizes
• 4K Ultra HD: 4X the pixel resolution of Full HD
• Revelation™ Upscaler
• 4K Ultra HD Streaming (HEVC/h.265; VP9)
• AquoMotion™ 480
• AquoDimming™
• SmartCentral™ 4.0
• Android TV platform
• 4K Ultra HD Specs (HDMI 2.0; HDCP 2.2)
• Modern Design – ultra slim bezel, sleek stand
• Dual Stand Placement Options (70” diag./80” diag.)
• Wallpaper Mode
• Quad-core processor
• 4 HDMI, 3 USB,  Wi-Fi
• MSRP 60” Class LC60UE30: $2,000
• MSRP 70” Class LC70UE30: $2,800
• MSRP 80” Class LC80UE30: $5,400

Sharp Aquos UH30

• 70” (69.5” diag.) and 80” (diag.) Class Screen Sizes
• THX 4K-Certified Picture Quality (THX certification pending 70” (69.5” diag.) only
• SPECTROS™ Rich Color Display
• Revelation™ Upscaler
• 4K Ultra HD Streaming (HEVC/h.265; VP9)
• 4K Ultra HD Specs (HDMI 2.0, HDCP 2.2)
• AquoMotion™ 960
• AquoDimming™
• SmartCentral™ 4.0
• Android TV platform
• Modern Design – ultra slim bezel, sleek stand
• Dual Stand Placement Options
• Wallpaper Mode
• Quad-core processor
• Touchpad Remote
• 4 HDMI, 3 USB, , Wi-Fi
• MSRP 70” Class LC70UH30: $3,200
• MSRP 80” Class LC80UH30: $6,000     

Sharp’s new UB30, UE30, and UH30 TVs are expected to be available in Spring 2015.

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