THIEL Audio Brand Revitalization Initiative

2014-07-28T14:26:49+00:00July 28th, 2014|Home|3 Comments


Thiel has just announced that their company headquarters has been moved to Nashville, TN area, as part of their brand revitalization, under new ownership. 

The new CEO of Thiel Audio, John Wittman, has made a number of statement about the “new” Thiel Audio.  Speaking about the move to Nashville, John has stated that, “Being a part of the Nashville community is paramount for Thiel, a city founded on making legendary music,”.

Wittman is assembling a diverse and talented team to advance the brand and acknolwedges that there is a need to balance the company’s history with the need for innovation.  The new executive management team includes Paul Fisher, Senior Vice President of Sales and Marketing along with new hires in engineering, marketing, purchasing and operations, with more staffing to follow.  Thiel is retaining, long-time veterans Lana Ruth and Rob Gillum with a combined 40+ years of audio industry experience to run the customer service and repair departments from a new facility in Lexington, KY.

Wittman has stated that, “Our objective at Thiel first and foremost is to be a fresh and imaginative company, engineering and manufacturing premium products that represent outstanding craftsmanship as well as the highest levels of performance”.  Thiel is looking to develop new product to meet broader market segments that includes but is not limited to high performance audio, home theater and the custom installation channel.  Thiel is looking to broaden their consumer audience by establishing key relationships for the brand; making the line visible to luxury buyers as well as the traditional audiophile. Based on those initiatives, Thiel’s VP of Engineering Mark Mason is designing an entire new series of speakers to be unveiled in 2015. “Everyone at Thiel is energized to be a part of such a vital and legendary brand, with an opportunity to execute our vision for truly innovative premium products and services,” said Wittman.

For more information on Thiel Audio, please visit:

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